For Edthetics, a refined esthetician and nail tech brand, the design focuses on sophistication and elegance. Combining a minimalist approach with luxurious elements, the color palette of gold, black, gray, and green neutrals creates a sense of high-end professionalism. The aim was to elevate the client's style while maintaining a clean and modern aesthetic, resulting in a branding identity that speaks to both beauty and exclusivity. This design perfectly embodies a tranquil yet premium experience, setting the tone for a chic and memorable client journey.